T. Dalhuisen v. Monsanto

2012/00876
September 21, 2012
Final judgment
Netherlands, Amsterdam

Individuals
Tjerk Dalhuisen
Monsanto
No description

Administrative
Herbicide, Glyphosate, Roundup, AMPA
Decide that the disputed statement in the glyphosate advertisement is contrary to the advertising code; require Monsanto to make a correction in the Telegraaf and Volkskrant newspapers; inform the national media of the Committee's decision.
Advertising Code Committee (Reclame Code Commissie) of Amsterdam, Netherlands

December 11, 2012
Partially Positive
The Committee considers that the advertising in question is contrary to Articles 2 and 3 of the Advertising Code and recommends that the advertiser no longer advertise in this way. For the rest, the complaint is rejected.

T. Dalhuisen files a complaint against Monsanto with the Advertising Code Committee for misleading advertising claiming that glyphosate had no effect on soil.